Ever look at your PPC numbers and think “This looks great!” while your sales team sits there confused?
You might be seeing duplicate conversions.
Those pesky data problems that make your campaigns look better than they are.
Why Should You Care?
When conversions get counted twice (or more!), Your reports show inflated success. This can trick you into putting more money into ads that aren’t working well.
What’s Causing This?
Too Many Tags: Having extra tracking tags on your pages counts each conversion multiple times
Tags in the Wrong Spots: Putting tags where they don’t belong creates fake conversions
No Duplicate Prevention: Without the right settings, one sale gets counted again and again
So, How to Fix It?
Look at Your Tags: Check your website regularly to make sure tags are only where they should be
Try Tag Manager: Google Tag Manager makes watching over your tags much easier
Use Unique IDs: Give each conversion its ID so it only gets counted once
Clean data helps you make smart choices. Taking time to check your tracking setup helps you see what’s working, not what just looks good on paper.
