Have you ever felt overwhelmed by the sheer volume of digital assets your team has to manage?
Enter generative AI (GenAI).
This technology isn’t just changing the game; it’s rewriting the playbook for Digital Asset Management (DAM). Traditionally, tagging was the game’s name, but now GenAI can do much more!
Automated Tagging and Retrieval
Imagine you upload many images, videos, and audio files, and GenAI generates descriptive metadata. Sounds dreamy, right? With the help of computer vision and vision-language models, search queries become a breeze. You can ask natural language questions and boom.
Assets are at your fingertips.
Finding that perfect image just became a whole lot easier.
Speeding Up Asset Ideation
I know how brainstorming sessions can sometimes drag on. GenAI can analyze existing assets and generate new concepts almost instantly! While it won’t take over your creative team, it accelerates the ideation process, making it easier to roll out new campaigns.
Localised Content Made Easy
We all know that one size doesn’t fit all in marketing, especially across different regions. GenAI helps adapt assets to meet local preferences, cultural nuances, and legal regulations. This ensures your message hits home, no matter where it’s going.
Ensuring Brand Compliance
Branding can be a minefield. Luckily, GenAI can check your new assets against established brand guidelines, flagging any inconsistencies before they become a problem. This way, your team can focus more on creativity and less on compliance.
