Google just rolled out version 19.1 of its Ads API, packed with features that can elevate your advertising game! Here’s a quick look at what’s new and how it can benefit you.
1. Demand Generation Campaigns: You can now enjoy ad group-level channel controls, allowing for pinpoint targeting. This means your campaigns can be more tailored to reach your desired audience effectively. Plus, planning services have received a boost to make the setup easier!
2. Enhanced Video Campaigns: The update introduces new metrics that give you deeper insights into your reach with demographic adjustments. You can now include Audio Ads in your video strategy, broadening your creative possibilities.
3. Local Services Ads: A neat new feature, LocalServicesLeadService.ProvideLeadFeedback() lets you submit feedback on leads, helping you improve lead quality and fine-tune your services.
4. Performance Max Campaigns: There’s more flexibility now! You can override brand exclusions just for Shopping ads, helping you strategise better and reach your goals.
5. Improved Conversions: The ability to set google_ads_conversion_customer while creating customers enhances your conversion tracking efforts.
For those already on version 19, you won’t have to change any code to upgrade, but update your client libraries to take advantage of these new tools.
With these updates, advertisers have more powerful tools for managing and optimising their campaigns, making running targeted and effective advertising strategies easier.
Happy advertising!
