Google Ads is rolling out a new “Personalised action plan for growth” feature by emailing advertisers about 3-month improvement plans. They’re broken down into weekly steps aimed at boosting performance.
One interesting thing is that Google claims improving your ad strength can bump up conversions by as much as 12% if you go from “Poor” to “Excellent.”
That’s pretty impressive!
Some cool features of the plan include a progress tracker to see what tasks you’ve completed and what’s still pending. They also suggest some of their favourite strategies, like broad match keywords and Performance Max campaigns.
Plus, they’re pushing for more automation and best practices.
However, there’s a bit of concern among advertisers. Some are worried these suggestions might mainly benefit Google’s ad model rather than focusing on individual campaign goals.
