Google Ads has rolled out some new channel controls for Demand Gen campaigns, and it’s currently in beta. Advertisers can now choose where their visual ads appear across various Google platforms like YouTube Shorts, Gmail, Discover, and the Google Display Network.
Pretty neat, right? Here are some important stuff:
Precise Placement: Now, marketers can hone in on specific channels, which means they can tailor their campaigns to the platforms that resonate best with their audience. Less guesswork, more targeted marketing!
Creative Customisation: One of the coolest parts? Advertisers can create content that’s made for specific platforms. Think about vertical videos for YouTube Shorts. This creative approach can boost engagement.
Detailed Reporting: This update also has some impressive reporting features. Advertisers can dive deep into channel-level performance data for their campaigns, ad groups, and ads. It’s all about making that optimisation process smoother!
This move responds to advertisers’ requests: more transparency and control. With the competition heating up from platforms like TikTok and Instagram, it’s great to see Google stepping up to the plate!
