Have you ever noticed those extra links that show up under Google Ads?
Those are called sitelink assets, and they’re pretty cool. They let advertisers add additional links that take you directly to specific pages on their site, which can make your browsing experience a lot smoother.
So, what’s great about site link assets? For starters, they guide you to exactly what you’re looking for. This improves your experience and can help brands increase their conversion rates.
Advertisers have a lot of flexibility with these links, too. They can add site links at different levels, like at the account, campaign, or ad group level, allowing for more targeted messaging based on what users might be interested in.
Plus, here’s some good news for anyone running ads:
Google Ads provides performance tracking for these site links. This means advertisers can see how well they’re performing and tweak them to make sure they’re hitting the mark.
If you’re considering adding sitelinks, here are a couple of tips:
Make sure they’re relevant to what you’re advertising and what users are interested in. It’s also important to keep the text clear and concise to avoid misunderstandings. And hey, don’t forget to regularly test and update them to keep things fresh and engaging.
Incorporating sitelink assets can boost ads’ visibility and give users more options to explore. It’s a win-win for both advertisers and customers!
What do you think?
