Big news for Google Ads advertisers! Google has announced that ads appearing in top search results can now also show up in the bottom positions on the same page.
So, what’s up with the change?
Google observed that users often scroll past the top results. This update makes highly relevant ads visible throughout the search results page, aiming for a smoother user experience. Here are the key points for advertisers:
Increased Visibility: More potential for brand exposure and clicks by occupying more search result real estate.
Separate Auctions: Independent auctions still determine top and bottom placements based on relevance and other factors.
Policy Revision: Google’s Unfair Advantage Policy is updated, showing in both the top and bottom isn’t “double serving” in separate ad locations.
Strategic Monitoring: Track performance to ensure ROI from appearing in both positions.
Optimisation Opportunity: Consider tailoring ad creatives for different top and bottom placements.
This Google update offers increased visibility potential. Advertisers should strategise and monitor performance to maximise the impact of appearing in top and bottom ad slots!
