In Google’s recent earnings call, they announced that their AI Overviews feature now has 1.5 billion monthly users.
That’s pretty impressive!
But when asked about its impact on click-through rates and conversions, Philipp Schindler, Google’s Chief Business Officer, was tight-lipped, saying it wasn’t the time to share those details.
There’s some buzz in the industry about AI Overviews potentially causing a 20% drop in CTR for non-branded keywords since they push regular search results further down.
While Google claims the feature boosts user satisfaction and search engagement, many advertisers want more clarity on how it affects traffic.
It’s an exciting time in digital marketing, and seeing how things develop will be interesting!
