Google rolled out some cool new tools that make working with first-party data so much simpler!
If you’ve ever struggled with setting up first-party data (you know, the info you collect directly from your audience), these tools are about to make your life a whole lot easier. Google has streamlined the whole process, cutting out a bunch of the technical headaches that used to make this such a pain.
One of the biggest improvements? Tracking conversions from iOS apps actually works properly now! If you’ve been pulling your hair out trying to figure out what’s happening with your Apple audience, this update should help clear things up.
This timing couldn’t be better with third-party cookies on their way out. These new tools help you rely more on your data instead of depending on those soon-to-be-extinct cookies.
It’s like Google’s giving us all a life raft before the cookie apocalypse hits!
