Google’s pushback against California Assembly Bill 566 is making some advertisers rage. This bill is about enhancing consumer privacy in digital advertising by making it easier for users to opt out of data collection.
Google’s been rallying small business owners against it, claiming it could hurt their marketing strategies. However, privacy advocates and marketing pros advocate for more control over consumers’ personal data.
This highlights the clash between big tech and privacy rights. It raises some big questions.
How much control should we have over our data?
Are companies like Google doing enough for our privacy?
Do we need stronger privacy protections, or do you side with small business concerns?
