Google is currently testing a new feature called “People Also Consider,” which has sparked a lot of chatter among advertisers.
So, what’s this all about?
When you search for a product and click on an ad, you may see a selection of additional products others have considered. This could be a fantastic resource for users! However, there’s a twist: these extra suggestions can sometimes draw attention away from the original ad placed with care by advertisers.
Understandably, this has left some advertisers concerned. Picture this: you invest in a prime ad spot, only to have Google present alternative options without your input on what those are.
The silver lining?
There’s no additional cost for being featured in that suggestion box. However, this situation leaves advertisers with limited insight into selecting alternatives, leading to uncertainty.
This move is part of Google’s ambitious initiative to enhance search functionalities with AI.
It has certainly raised questions within the advertising community. It’s wise to watch this development closely if you’re managing campaigns, as it could reshuffle the ad performance landscape.
Stay inquisitive, and take a moment to monitor your click-through rates! There’s always a chance to adapt and thrive in this evolving space!
