Noticed those AI-generated summaries popping up at the top of your Google searches? They’re called AI Overviews.
While they’re handy for users after quick answers, they can sometimes push regular search listings further down the page. As these summaries become more common, it’s time to rethink how you approach content if you want to stay visible.
1. Think Beyond the Click
Since AI Overviews often give users what they need straight away, fewer people might click through to your site. So instead of just chasing clicks, focus on becoming a go-to authority. Make sure your content is clear, accurate, and genuinely helpful.
And don’t forget to keep it sounding like you.
2. Get AI-Friendly
Old-school SEO still matters, but now you’ve got to consider how your content might be pulled into these AI summaries. Use clear headings, short summaries, and structured data to help AI make sense of your stuff and hopefully give you a shout-out.
3. Match What People Are Asking
AI Overviews are designed to answer user questions directly, so your content should be doing the same. Tackle common questions in your space—if your content aligns with what people are looking for, you’re more likely to get featured.
4. Try GEO (Generative Engine Optimisation)
There’s a new game in town called GEO. It’s all about tailoring content so AI can easily understand and use it. Think: clear, relevant, authoritative. If you want to play well in AI land, GEO’s worth getting your head around.
5. Watch, Learn, and Tweak
Keep an eye on how your content’s performing in search. If traffic starts to dip because of AI Overviews, it might be time to switch up your strategy. Stay in the loop with any AI updates and be ready to adapt.
Learn how AI Overviews work, tailor your content to suit, and you’ll give your brand the best shot at staying front and centre.
