As we head into 2025, the old-school SEO tactic of keyword targeting shows signs of age. With advancements in AI and shifts in user behaviour, search engines are now prioritising content that resonates with user intent rather than just matching exact keywords.
What does this mean for marketers?
1. Shift to Intent: It’s no longer about cramming in specific keywords. Understanding what users truly want when they search is crucial.
2. User Experience Matters: Content that genuinely addresses the needs and concerns of users tends to rank higher. It’s about connecting, not just counting keywords.
3. AI Adaptation: As AI improves, search engines are getting better at understanding the context of content, making those exact keyword matches less important.
For marketers, the focus should now be on creating valuable content that truly meets the audience’s needs. Forget just optimising for keywords. It’s time to build strategies around user intent and experience.
