Are your Meta ads disappearing into users’ feeds?
Try adding User-Generated Content (UGC) and Employee-Generated Content (EGC). Search Engine Land reports that these authentic content types can boost engagement and credibility.
Why Choose UGC and EGC?
UGC and EGC add a human element to your ads. They show real experiences and voices, making your brand more relatable and trustworthy. This authenticity often leads to higher click-through rates and stronger audience connections.
Testing These Approaches
A/B Test: Compare UGC/EGC ads against traditional ads to see what works better
Track Key Metrics: Watch engagement, click-throughs, and conversions
Refine Your Strategy: Use test results to improve your content approach
How to Begin
Collect content from users and employees, such as testimonials, behind-the-scenes videos, or product reviews. Get proper permissions before using this content in ads. Then add these authentic elements to your Meta campaigns and watch the results.
Using UGC and EGC is a smart way to make your ads more engaging and credible!
