Google just rolled out some changes to their Performance Max ads, and marketers have opinions about it!
This update is giving advertisers a better peek behind the curtain of how campaigns perform. YouTube is crushing it, or if Search is your secret weapon, how individual assets are doing, and what search terms are triggering your ads.
The marketing crowd seems pretty split on this one. On one hand, people are psyched about having more data to work with. Who doesn’t want to know where their ad dollars are going, right?
But there’s also this feeling of “it’s about time!” Some advertisers are a bit salty that Google took so long to provide these insights, and some still think the data isn’t detailed enough.
Is more transparency always better for marketers, or is there such a thing as too much data?
