Are you feeling the squeeze on your B2B marketing budget?
You’re not alone!
With economic fluctuations, from changing tariffs to supply chain issues, many businesses find sustaining their usual advertising efforts challenging. However, completely cutting back on PPC might not be the best path forward.
Melissa Mackey from Compound Growth Marketing offers some insightful tips to help you enhance your PPC campaigns without overspending:
1. Streamline Your Efforts
Begin by identifying underperforming keywords and campaigns that may be draining your budget. Concentrate your resources on what drives the best return on investment.
2. Adopt Value-Based Bidding
Reevaluate your bidding strategy to prioritise the value of conversions rather than just the volume. This smart approach ensures that every click counts towards generating valuable leads for your business.
3. Discover New Channels
Don’t hesitate to explore emerging platforms or less crowded channels. They often provide unique and cost-effective ways to connect with your target audience.
Remember, staying visible is key!
Even if it takes a little longer to close leads, maintaining your presence helps keep you top-of-mind when potential clients are ready to make decisions.
Let’s turn these challenges into opportunities for growth!
