As AI-driven search engines become more prevalent, we must rethink how we approach content strategies. Here are three simple steps to help your website stand out in the AI landscape:
1. Conduct a Content Audit
Start by analysing how AI bots are interacting with your site. Find out which bots are accessing your content and assess their impact on your infrastructure and user experience. This insight will guide your next steps.
2. Set Goals and Develop a Strategy
Clearly define what you want to achieve with your website and how AI can help. Think about the costs associated with bot traffic, including direct costs and potential missed opportunities. A solid governance plan will help you manage bot access effectively, ensuring you get the best return on your investment.
3. Embrace Continuous Optimization
The digital landscape is always changing, so keep refining your strategies. Stick to essential SEO practices—ensure your site’s structure is solid, keep sitemaps current, and address issues like duplicate or thin content. By staying proactive, you’ll keep your content accessible and performing well with AI search bots.
Following these steps can boost your content’s visibility and engagement, ensuring you stay ahead in this AI-driven world!
