Videos, usually under 60 seconds, are becoming a powerful tool for performance marketers. Think of platforms like YouTube Shorts, TikTok, Instagram Reels, and LinkedIn. It’s becoming a game changer for performance marketers, especially in 2025!
A study from YouTube and eMarketer mentioned something eye-opening: nearly half of U.S. social shoppers were influenced by creator content in 2024.
Isn’t that amazing?
Here are a few key points that stood out:
1. Higher Conversion Rates: Those short videos from creators boost purchase intent by 37% compared to traditional ads. That’s huge!
2. Better Brand Recall: You’ll love this if you’re targeting Gen Z and Millennials. Those videos have been shown to improve brand recall by 42%.
3. Increased Click-Through Rates: When creators embed calls-to-action in their videos, there’s been a 54% increase in click-through rates!
What grabs the spotlight is how audiences connect with the creator’s content. It feels more authentic and relatable than the polished ads that brands usually put out. As AI-generated content fills the internet, having that human touch through creator videos is a competitive advantage.
If brands team up with creators to develop genuine short-form content, it aligns with what people want to see today.
