Google Ads is beefing up Performance Max campaigns by letting you add more search themes. You can now include up to 25 per asset group instead of the old limit. That means more control and better targeting to help your ads show up where they matter.
So what’s a search theme, you ask?
Think of it like giving Google a few hints about what your ideal customers might be typing into the search bar. It helps the AI figure out your business better and serve your ads across all the usual places—Search, YouTube, Gmail, Discover, you name it.
And the best bit?
Google’s also rolling out new reporting insights so you can see how each search theme is doing. If one’s killing it and another’s flopping, you’ll know where to tweak things without guessing.
It’s a small update, but for anyone running Performance Max campaigns, it’s a nice little boost to help get your message in front of the right eyeballs.
