Wonder how to make your SEO efforts pay off?
The right tests can help you improve your traffic, keep visitors engaged, and turn them into customers.
Most SEO work happens in the dark. You make changes and hope they work, but without testing, you’re just guessing. Smart testing helps you see what moves the needle for your site.
There are several tests worth trying on your website. Small changes to your headlines can dramatically increase clicks:
Try adding numbers, questions, or emotional words and watch what happens. Test breaking up text with more subheadings, shorter paragraphs, or bullet points since readers often engage more with content that looks easier to digest.
Then, add more relevant links between your pages to keep visitors on your site longer and help search engines understand your content better.
Also, test loading times before and after optimisations because even small speed improvements can reduce bounce rates and improve rankings.
When measuring success, don’t just look at rankings! Track real business metrics like how many visitors you’re getting, how long they stay on your site, and how many take action by signing up, buying, or contacting you.
The best SEO is about finding what works for YOUR site through consistent testing. Start small, measure carefully, and build on what works.
What SEO tests have worked best for your site?
