Spreadsheets and line graphs aren’t exactly thrilling.
In 2025, marketers are urged to rethink how they communicate performance through data. The future of reporting is all about storytelling: using visuals to highlight what is happening and why it matters.
We encourage teams to ditch generic dashboards and opt for visualisations that drive and supercharge action.
Think annotated trend lines, comparison widgets, and goal-based metrics that make data meaningful to stakeholders. Good data viz should offer instant clarity and spark better decisions, not confuse or overwhelm.
So if your current dashboards still look like an Excel hangover from 2015, it might be time for a glow-up.
