In early 2025, brands are pulling back on TikTok ads because of those pesky ban rumours in the U.S. Instead, they’re throwing their dollars at Meta’s platforms like Facebook and Instagram.
Here’s the scoop:
Eight out of TikTok’s top ten advertiser categories are cutting their budgets big time compared to last year! With so much uncertainty, companies are looking for a safer bet. Meta’s platforms are getting all the love—lots of engagement and a stable vibe!
Industry experts are chiming in, saying brands are cautious but still dipping back into TikTok when the coast seems clear. But for now, Meta is the go-to spot for advertisers seeking a solid strategy in this unpredictable game.
Exciting times!
