In today’s digital landscape, monitoring your brand isn’t just about numbers anymore(though those are important, too!). The world of SEO has transformed into a complex game of chess where every piece counts.
Gone are the days when your success was solely measured by page rankings and click-through rates. Now, it’s all about the buzz around your brand!
You’ve got to keep an ear to the ground on how often your brand is being mentioned, track those citations coming your way, and check out how you’re positioned in conversations across AI platforms like ChatGPT and others.
Why? Because AI-generated content often skips over citing sources, brands must rethink their strategies. Enter conversational search visibility! Embrace PR-style metrics to truly understand how your brand is part of the AI conversation.
Staying sharp on these trends will keep you ahead of the curve and ensure your brand remains relevant as AI revolutionises how we search for information.
So, let’s mix up your strategy and make your brand the talk of the AI town!
