Uber Advertising has just announced a strategic partnership with Instacart, integrating Instacart’s Carrot Ads solution into the Uber Eats platform.
This integration allows Consumer Packaged Goods (CPG) advertisers to extend their reach significantly. Starting this month, brands can create campaigns through Instacart Ads Manager, which will seamlessly extend across both platforms.
With over 7,000 brands already using the Carrot Ads solution and tapping into Instacart’s expansive retailer network, Uber Eats is now set to reach millions of high-intent grocery shoppers.
It’s a win-win for both brands and consumers!