Let’s say you ask an AI assistant to recommend the best running shoes. It gives you a few suggestions, but have you ever stopped to think:
How does it decide which brands to name-drop?
Less than 9% of the links in responses from large language models (LLMs) go to branded websites. Most of the time, they’re pointing to forums, news articles, or general info pages.
Not brand sites.
So what does that mean for your business?
If your site isn’t showing up in these AI-generated results, you’re missing a major chance to get seen. To change that, your site needs to be viewed as a go-to source—reliable, informative, and packed with helpful content that answers real user questions and highlights your expertise.
Also, don’t overlook the techy stuff.
Structured data and clear metadata help AI “get” your content better. Plus, interacting with your audience and getting good reviews helps boost your brand’s credibility even more.
As AI continues to shape how people find and trust information, brands need to evolve. By creating useful, trustworthy content and showing you know your stuff, you’ve got a better shot at being featured in those AI-powered answers.
