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New Users in 3 Months
Top 10 Keyword Rankings
SEO, Strategy
3 Months
July 2021

SEO Strategy for the Books: How a Singaporean Bookstore Doubled Online Traffic in 3 Months


Established in 1975, Cru Media Ministry is a Singapore-based Christian bookstore, gift shop, and distributor and publishing arm of Cru Singapore with an e-commerce site. The retailer engaged TADA to develop and execute an SEO strategy to enhance organic traffic to the client’s website, drive leads and increase conversions.

At the start of the project, the client’s website had low organic traffic through generic keyword rankings since on-page SEO based on in-depth keyword research was completely missing. The goal and KPIs in this strategy were to enhance organic traffic, gain additional keyword rankings and increase conversions through on-page SEO based on thorough keyword research in the relevant market for all main pages and product pages.


TADA implemented a keyword strategy for the main pages, category pages and product pages while creating efficient keyword mapping and optimising all main on-page elements such as headers, metadata, anchors and ALTs for about 200 pages. This strategy enabled more organic traffic to reach the client’s website by targeting keywords relevant to the retailer’s offering, market and location to help drive leads and increase conversions.


In the first three months of this partnership, TADA delivered the following results:

● +90% new users from 1325 to 2525

● 15 new top 10 keyword rankings for high-volume generic keywords

See what Cru Singapore had to say:
“We enjoy working together a lot with Johannes. Every meeting brings great news and updates on how SEO has impacted our store traffic and performance. Many of these updates are pleasant and even unexpected surprises. Such as having a high ranking keyword in a few weeks. We also appreciate Johannes' enthusiasm for SEO, his friendliness, and his willingness to explain more about different aspects of SEO. TADA promises to deliver results through SEO optimisation within a few months. Every week, they will optimise different keywords, pages or aspects of SEO, and you can expect to hear new results and updates weekly. Overall, amazing results, communication, project management and deliverables!”
Joel (Cru Media Ministry)