Scaling Visibility Worldwide: How CXC Boosted Its Global Hiring Guide
Background
Founded in Australia in 1992, CXC has spent over three decades transforming how organisations engage and manage their non-permanent workforce. From the beginning, the company’s mission has been clear: to simplify the world of work for clients across the globe.
Today, CXC provides a comprehensive, international, and fully compliant workforce management solution that eliminates the complexity of engaging, managing, and paying contingent workers.
CXC partnered with TADA to develop and implement an SEO strategy designed to boost organic traffic and attract qualified leads through its new Global Hiring Guide section.
Approach
TADA implemented a keyword strategy for each country, creating efficient keyword mapping and optimising all main on-page elements. In addition, technical SEO was enhanced by adding internal linking. This strategy increased organic traffic to the client’s website by targeting relevant keywords and improving user experience through a connected network of pages.
Result
In the first three months of this partnership, TADA delivered the following results:
- Around 11,100 visitors have come to the Global Hiring Guide since its launch.
- A remarkable growth in impressions from just 2.85K to an astounding 514K.
- 49 keywords in the Top 3
